Direct and Relationship Marketing Case Study Example | Topics and Well Written Essays - 1500 words

Direct and Relationship Marketing - Case Study Example In the light of the preceding nuances this report presents an explanation and exploration of the principles and application of relationship marketing and retention planning in relation to the case scenario presented on the Dwyers Bathrooms Company. The relationship marketing model holds that service providers can capitalise on offering a broad ranging list of services and products. The model can be well applied when there are alternatives for clients to choose from. Dwyers Bathrooms have created a feasible range of services and products that provide a working foundation for the more intensive implementation and enhancements of the relationship marketing stratagem. Upon providing the core services comprising the supplying and installing of mid-range bathroom suites, Dwyers have also developed a new make-over service which focuses on repairs on bathroom fixtures, tiles, seals and grouting. Dwyers can cash in on this development by enlightening their clients on the new services and products that they are now offering. The application of relationship marketing in various services and product provision domains has been characterised by the development and use of various customer relationship management schemes that allow the observation and assessment of each customer's preferences and dislikes. Dwyers still has a long way to go in tapping the merits of this relationship marketing dynamics. The only element of this kind that Dwyers have implemented has been the customer satisfaction surveys carried out after an installation. The company has to develop and broaden the satisfaction assessment scope of the satisfaction assessment instrument. Also the company has to find means of soliciting information from clients their specific needs that Dwyers can supply upon the range of the products and services they are already offering. The company may consider applying a company tracking service schedules and contacting customers directly on product or service recalls. Dwyers has also not tapped the merits of the other effective element of relationship marketing, personalized marketing. In personalized marketing the main preference is given to the customer. This dimension entails building customer shopping or service purchasing profiles. Information obtained and compiled on customer shopping trends preferences and dislikes, etc, is used to compute and deduce the likelihood of the customer interest and/or preferences in other product/service categories. The likely preferences are conveyed to the clients through various communication channels that a company has in lace for contacting its clients. Although this is typically an internet tailored relationship marketing model, Dwyers is well suited to customize this model and cash in on the huge customer listings they already have. Dwyers must adopt means of conveying computed likely customer references through a way of making recommendations to the clients in via customers email listings, mail postages and any feasible communicative avenues that the company may devise. "Personalized market

The Aubrey-Maturin Series of Novels by Patrick O'Brian Article

The Aubrey-Maturin Series of Novels by Patrick O'Brian - Article Example The Aubrey-Maturin novels depict historical events took place during Napoleonic wars at the beginning of the 19th century. O'Brian does not follow a strict chronological order depicting events from 1801-1813, and 1813-1814. The uniqueness is that O'Brian vividly portrays cultural and religious settings and values of the epoch, its historical significance and social traditions. Two main characters, Jack Aubrey and Stephen Maturin may be compared in matters of general cultural background, including politics and religion, as well as in three key elements of natural philosophy: the anatomical emphasis on pre-adapted functional design, the treatment of extinction, and the belief in fixity rather than transformation. All of these topics help define Maturin's patterns of thinking as a naturalist and shed light on subtly significant moments within the novels. Maturin was educated among the philosophes of the French Enlightenment, but both men, Aubrey and Maturin, also maintained a political and religious conservatism that some people found incongruous (King, 2001). The Aubrey-Maturin novels carry out the paradoxical process of instruction found in the most interesting historical fiction: at the same time they make readers conversant with ideas, tropes, and habits of an earlier world, they also perform the noble literary work of defamiliarization. In creating a compelling vision of natural philosophy, O'Brian makes room for a lost paradigm that seems oddly fresh, for all its scientific antiquity. He revives a naturalist's dream of preternatural design that has become increasingly difficult to imagine. O'Brian portrays that Maturin and Aubrey came to detest what grew from the Revolution and turned away from its democratic principles (King, 2001). In The Wine-Dark Sea, when Maturin meets up with a French utopian named Dutourd, he initially tempers his criticism with some sympathy (Teachout, 2003). Dutourd seems to be "a good benevolent man" led astray by that "mumping villain Rousseau and later by his passionate belief in his own system, based it was true on a hatred of poverty, war and injustice, but also on the assumption that men were naturally and equally good, needing only a firm, friendly hand to set them on the right path, the path to the realization of their full potentialities. This, of course, entailed the abolition of the present order, which had so perverted them, and of the established churches" (O'Brian 2004, p. 32). O'brian's assessment reveals his lingering attraction to revolutionary promises, but, he values established religious and social order above the systems of ideologues. Nor does he believe in the natural equality of humans (King, 2001). As Adrian Desmond has shown, French and British radicals of the period saw a linkage between the atomistic materialism of biology; in which all forms of life developed from a common origin, and revolutionary political theories based on natural equality. Maturin reject both the natural and political philosophy of democratic atomism (Teachout, 2003). When asked by Dutourd what he thinks of democracy, Maturin replies that "he did not think the policy that put Socrates to death and that left Athens prostrate was the highest expression of human wisdom," and he cites Aristotle's "definition of democracy as mob-rule, the depraved version of a commonwealth" (O'Brian 2004, p.